Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!
This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.
With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.
I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.
It’s not just babies and crafts
If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.
First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for.
Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.
There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:
- A pin is 100 times more spreadable than your average tweet
- Each pin can drive up to 2 page visits and 6 pageviews
- Ecommerce sites benefit from pinning as each pin can generate 78 cents
- The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)
In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.
It’s not as hard as you think!
It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!
Here are a few tips to get you started on Pinterest:
- Create a business account.
- Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention.
- Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
- Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
- Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join.
- Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
- Keyword your descriptions, boards, pins, everything! Remember, search engine.
Now get going!
Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.
When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.
“Social media is about sociology and psychology more than technology” – Brian Solis