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Social media advertising turned the industry on its head with affordable pricing structures that publicize brands at a minimal cost. Now, the social media mogul is growing the cost of their advertising resources. The dollar increase is 53 percent more for ads than in With higher prices comes a more selective curating process. To remain a leader in the space, businesses need to improve their approach. Consumers and users expect brands to engage them in dynamic ways, including stimulating content. One-way ads are now a piece of advertising history with interactivity dominating desktops. To keep up with the changing online advertising industry, businesses can create more engaging ads by injecting humor, wit, topical information and emotions into their content.
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